House Industries art exhibition at Chapman University Guggenheim Gallery Feb 6 - Mar 9 2012
FANATICAL MECHANICAL: PHOTO-LETTERING & THE PASTE-UP ERA
Chapman University Guggenheim Gallery – Orange, CA
February 6 - March 9, 2012
Open Monday – Saturday 11am-5pm
VISUAL SPEAKER SERIES:
Wednesday, March 7, 2012 7-8pm
Jeff Campbell, Lithographix, Inc.
Scott Avery, Cenveo
and typefaces from one of the leading type foundries and design
studios in America, House Industries. Photo-Lettering or PLINC was one
of the earliest and most successful type houses to utilize photo
technology in the production of commercial typography and lettering.
Numerous artifacts chronicling PLINC's development are exhibited such
as original specimen books, catalogs and films with Photo-Lettering
founder Ed Rondthaler and long time Photo-Lettering art director Ed
Benguiat. Chapman is pleased to host the first West-Coast exhibition
showcasing its history. Included in this exhibition are the materials and methods used in
graphic design practice during the “Cold Type” or Phototypesetting
Era. Phototypesetting took precedence from the 1960s to 1980s when
letterpress was replaced by offset printing. Graphic Designers became
“Paste-up Artists” and used numerous tools to create layered
mechanicals that were camera-ready to develop plates to go on press.
The show invites students and visitors to examine the mechanical
nature of this period of the history of graphic design and the
physical craftsmanship involved in the process. Sponsored by House Industries, The International Printing Museum &
Jeff Campbell, Lithographix
Coordinated by Rachelle W. Chuang press release http://www.houseind.com/press/plincshows/
facebook event page https://www.facebook.com/events/224392170972152/
twitter @houseindustries https://twitter.com/#!/houseindustries
